Too Expensive – We Are Only A Small Club

It is too expensive – we are only a small club

The above statement is one I often hear from people when searching for a Race Night to raise funds for a small club.

This is something I always bear in mind and have devised my Race Nights to suit all sizes of clubs, large or small. The fact is, the number of people actually attending your night has little bearing on the amount of funds you will raise!

The whole fundraising process starts from the minute my Race Night pack lands on your doorstep. There is vital information inside on how to raise money for your club and almost every Race Night I host has all of their costs covered AND are in profit before the night.

This is why I say you can hold a Race Night and have NOBODY turn up, yet still raise money for your club.

Due to competition I cannot divulge all the information publically, but have spent many hours, weeks and months (in fact it is ongoing) looking at how clubs can successfully raise money, whilst having a minimal risk factor.

As a general guide, most clubs turn up to the beginning of the Race Night having all costs covered and around £3-400 in profit (this is what occurs, but can be no way a guarantee, your effort in pre-planning is required).

I also ensure that all the work involved in this fundraising is not just left to the organiser, but all members of the club.

I host many Race Nights every year, and have done for the past 10 years, and have NEVER had a night where the club was out of pocket in any way.

When organising a fundraising night, the general thoughts are to ‘go with the cheapest’ to save money. This is a bad idea! I have heard of Race Nights organised ‘on the cheap’ where the club has actually lost money, or raised very little – in fact in one case, a parent offered to host the night for free and the club lost money (still can’t work that out).

As well as giving you fantastic pre-planning information, full support and all equipment needed, I also include quite a few ‘extras’ on the night which alone can often more than cover my fee.

The main challenge I face though is I cannot give too much away, and realise there is a huge element of trust on your part. I have sent countless hours tweaking my Race Night and to publically divulge everything I do would be suicidal to my business.

I can make one promise though – I have NEVER had any Race Night where the organiser has been disappointed in either the entertainment or the funds raised!

School Race Nights

Last Friday saw me hosting a Race Night for a School Sixth Form Expedition Fundraising in Sunderland. This was the third time in a year they have booked a Race Night with me and I will admit even I was a little apprehensive at holding so many fundraising events so close together.

However, those worries vanished as even before the start time the room was already nearly full. I would imagine 80% or more had attended the previous nights but still came along not only to help raise funds but also because they knew it would be a great night.

I won’t describe the whole night but will say it was fantastic and the funds raised surpassed the target set yet again. We had a few games, the races, raffle and tombola.

The reason for this blog is that I am always amazed that more schools do not hold Race Nights to raise funds for the expeditions, or other causes. The room hire was free, beacuase it was held in the school hall, people bought their own drink and kids are allowed to attend so it was a stress free night too.

The main reason no doubt is that many schools etc already have the equipment there and often a parent or member of staff will try and run a Race Night for them. I always use the example that I have a load of bricks, but I can’t uild a house.

More often than not when volunteers run a night it becomes a shambles, people do not enjoy themselves and the outcome is the funds raised do not meet their aims.

Do not forget, with me you are not just booking a Race Night, you are booking my 10 years of experience hosting 100’s of successful Race Nights too.

Reasons People will NOT Book a Race Night

Reasons Why People Will NOT Book a Race Night

I get many enquiries where the person enquiring decides NOT to go ahead with holding and booking a Race Night, usually due to being unsure of the risks involved. I openly admit there are risks BUT with the right planning you can normally avoid this. There are a few occasions where I can tell the night will not be successful (very few) and I always tell people if I feel this way.

So, I am going to try and help alleviate some of those worries, using examples below of what feedback I get. This is only a few reasons and I will follow up in future blogs.

We are just a small (football, rugby etc) club

Quite often people think they need a huge amount of people attending a Race Night for it to be successful. This is NOT the case.

I have ran Race Nights before with 30 people or less and they have raised over £1000 after all the costs have been deducted. Consequently I have held Race Nights with over 100 people who have raised a minimal amount of money.
With the planning tools and advice I give you can cover costs BEFORE the night, with this money even coming from people NOT attending the actual Race Night.

In fact you can run a Race Night, have nobody attending at all, and still make profit. Unfortunately due to competition I cannot divulge exactly how, but my Race Night Pack contains all this information and is sent as soon as a booking is made and deposit received.

We are unsure about holding a Gambling Event

First and foremost, a Race Night is NOT classed as a gambling event, so no licences etc are needed. A Race Night is similar to a lottery as there are no odds or form guides, everything is total luck.

There are numerous other stipulations that need to be adhered to, but I won’t bore you with all the details as I ensure I meet all requirements with my service.


Venue costs make it quite an expensive night

I always encourage people to hold Race Nights in the likes of Workingmens Clubs, Sports Halls, Church Halls, Schools etc where the hire fee is minimal or even free. You do not need spend money on a fancy venue or room decorations to hold a successful Race Night. Although a lot of higher profile companies like to, it will not benefit your fundraising.


I do not think we will get the support

Yes, it does happen, unfortunately quite frequently, but always when a company or club are holding their first Race Night. I have held many Race Nights where not many people have turned up, however it is such a great night they tell family, friends, other club members and a second Race Night is hugely successful and very well attended.

A lot of people are still very unsure what a Race Night is or have maybe attended other charity event where it is constantly give, give, give with money. My main aim with a Race Night is to provide a great nights entertainment, the money comes naturally if people are enjoying themselves.


Your Fee is a bit high for us – someone can do it cheaper/free

Firstly I would like to say I have NEVER had a Race Night where people have thought afterwards it was too expensive and NEVER had a Race Night where my fee and other costs have not been covered (with exception of Race Nights purely booked for entertainment not fundraising).

I go on a lot about my Race Night pack, which I make no apologies for, as this pack ensures you will not be left out of pocket – read above too. My Race Night pack is invaluable and something I have to try and keep as secret as possible as many of my competitors do try to get a copy. I update things regularly too to keep one step ahead.

I openly admit you will get people offering to host your Race Night cheaper than me, however my costs are kept as low as possible. Conversley I have heard about people offering to host Race Nights for free, then at the end of the night have very little profit and people not enjoying themselves – I have even heard of one where somebody offered to host the night for FREE yet the club made a loss (never have worked that one out).


I have never held a Race Night before.

Quite simply, the way I run my nights I base it on the person looking to book as having no knowledge whatsoever about a Race Night. I don’t want to offend people but this approach makes planning your night a breeze. Yet again I have to mention my Race Night pack which really does take you by the hand and take you through everything step by step.

On top of this, if you are stuck I am only a phone call or email away. This is my full time occupation so am avaiable anytime (apart from when actually hosting a night) to answer any queries you have. I always encourage people to contact me with any concerns, no matter how small or trivial they think they are – in fact I prefer people to contact me rather than just plough through and get concerned if people holding their first night do not contact me with any concerns.


As mentioned in the beginning the above are just a few reasons people are put off holding a Race Night, more to follow …………………



How Much Money can I Raise from holding a Race Night

What can I make off holding a Race Night ?

Let’s have a look at potentially how much money you can raise from holding a Race Night.

IMPORTANT : The information below is for guidance. It is in no way a guarantee or implication of what you will raise. Premier Race Nights in no way guarantee the amounts of money that will be raised.

The example below is based on 8 Races, 60 people attending on the night, everyone joins in the games and places 1 bet per race (a lot place more than one bet) and donated prizes given out where possible instead of cash. All guidance as to fundraising methods is explained in detail in the Race Night Pack which is posted to you once the booking is made and deposit received.

The information contained is based on ourselves being booked for the night. Many race night operators do not include such a comprehensive package.

Entry Fee – Based on £3 per person  £180

Tri-Cast                                                   £336

Owners Card                                            £112

Game 1                                                      £60

Game 2                                                     £60

Betting                                                     £240

Auction Race (average)                         £150


Total                                                 £1138

Minus our fee of £245                          £893

(why not get a company to sponsor the night to cover our fee ?)

This does not include any raffle, tombola, other auctions you may hold.

If your unsure, please do contact me as I am always open and honest, if I think you will be wasting your time and money – I WILL tell you.